Is Squarespace Bad for SEO? Unpacking the Truth

is squarespace bad for seo

So, have you ever caught yourself worrying if choosing Squarespace could somehow mess with how well your site does in search engine rankings? With an average ROI of 3800% in email marketing investments highlighting the importance of online visibility, ensuring your site builder aids rather than hampers your efforts is crucial. But amidst a sea of options and competing claims, understanding where Squarespace stands in the realm of SEO can feel like searching for a needle in a haystack. Let’s sift through facts to see if this popular platform makes or breaks your site’s potential to climb up Google’s ladder.

What Is Squarespace and How Does It Work

Squarespace is a popular website builder that lets you create beautiful, professional-looking websites without any coding knowledge.

It’s a great platform for small businesses, bloggers, and creatives who want to build a strong online presence.

Key Features of Squarespace

One of the standout features of Squarespace is its user-friendly drag-and-drop editor.

This makes it super easy to customize your Squarespace website and make it look exactly how you want.

Squarespace also offers a wide range of stunning templates to choose from.

Whether you’re a photographer, musician, or run an online store, there’s a template that will suit your needs.

Some other key features include:

  • Built-in SEO tools
  • Mobile-responsive designs
  • 24/7 customer support
  • Integrated e-commerce functionality
  • Blogging tools

Benefits of Using Squarespace for Your Website

There are plenty of reasons why Squarespace is a great choice for building your website.

For starters, it’s incredibly user-friendly. Even if you have zero tech skills, you can create a professional-looking site in no time.

Squarespace sites also look great on any device, thanks to their mobile-responsive designs.

This is crucial in today’s mobile-first world, where more people are browsing the web on their smartphones than ever before.

Another big benefit is that Squarespace takes care of all the technical stuff for you, like hosting and security.

This means you can focus on creating great content and growing your online presence, without worrying about the backend of your site.

Limitations of Squarespace Compared to Other Platforms

While Squarespace is a fantastic website builder, it does have some limitations compared to other platforms like WordPress.

For example, Squarespace doesn’t offer as many customization options or plugins as WordPress does.

So if you need a highly specialized website with lots of unique features, Squarespace might not be the best choice.

Squarespace also has some limitations when it comes to SEO, which we’ll dive into more later.

But overall, for most small businesses and individuals, Squarespace is a great option for building a beautiful, functional website.

Is Squarespace Good for SEO

Are you concerned about making your Squarespace website rank on search engines?

You’re not alone. SEO is a top priority for many website owners, and for good reason.

Ranking high in search results can bring a ton of free, targeted traffic to your site.

So, is Squarespace good for SEO? The short answer is yes – but there are some caveats.

Let’s take a closer look.

Built-in SEO Features in Squarespace

Squarespace comes with several built-in features that can help boost your site’s SEO.

For example, Squarespace automatically generates a sitemap for your website, which helps search engines crawl and index your pages.

Squarespace also allows you to customize your page titles and meta descriptions, which are important on-page SEO elements.

You can edit these in the page settings or in the SEO tab of each page.

Other built-in SEO features include:

  • Automatic tagging and categories for blog posts
  • Clean, SEO-friendly URLs
  • SSL security (https) for all pages
  • Responsive, mobile-friendly designs
  • Fast page load speeds

Limitations of Squarespace’s SEO Capabilities

While Squarespace does offer some solid SEO features, it also has some limitations compared to more flexible platforms like WordPress.

One issue is that Squarespace doesn’t allow for as much customization of your site’s underlying code.

This can make it harder to fine-tune your on-page SEO elements like header tags, schema markup, and more.

Squarespace also lacks some advanced SEO features that are available through WordPress plugins, such as:

  • Detailed control over your robots.txt file
  • Automatic broken link monitoring
  • Built-in schema markup options
  • Ability to edit .htaccess file for redirects and other technical SEO

Common SEO Issues with Squarespace Sites

While Squarespace sites can perform well in search, there are some common SEO issues to watch out for.

One problem is duplicate content. Because Squarespace uses the same template across multiple pages, it’s easy to accidentally create pages with very similar or identical content.

This can hurt your SEO, as search engines may not know which version to rank.

Another issue is a lack of content hierarchy. Squarespace’s drag-and-drop editor makes it easy to create new sections and layouts on a page.

But if you’re not careful, this can lead to a page without a clear hierarchy or structure, which can be confusing for both search engines and users.

Finally, Squarespace’s built-in SEO features, while helpful, are somewhat limited.

To really optimize your site for search, you may need to put in some extra SEO efforts, such as manual keyword research and link building.

But despite these potential issues, Squarespace can still be a good platform for SEO with the right strategies and optimizations in place.

Squarespace SEO Features and Tools

Squarespace comes packed with awesome SEO tools designed to boost your website’s visibility on search engines. Let’s take a closer look at some of these tools and how you can use them to improve your site’s visibility.

Customizing Meta Titles and Descriptions

One of the most important aspects of on-page SEO is optimizing your meta titles and descriptions. These are the snippets of text that appear in search engine results pages (SERPs) and give users a preview of what your page is about. Squarespace makes it easy to customize your meta titles and descriptions for each page on your site. You can do this by going to the SEO tab in your page settings and entering your desired text. Make sure to include your target keywords in your meta titles and descriptions, but avoid keyword stuffing. Keep your meta titles under 60 characters and your meta descriptions under 160 characters to ensure they don’t get cut off in search results. Another important aspect of on-page SEO is optimizing your URL slugs and file names. Your URL slug is the part of your page’s URL that comes after your domain name, while your file names are the names of your images and other media files. Squarespace automatically generates URL slugs based on your page titles, but you can easily customize them to include your target keywords. Just go to the SEO tab in your page settings and enter your desired URL slug. When it comes to file names, make sure to use descriptive, keyword-rich names for your images and other media files. This helps search engines understand what your files are about and can improve your site’s visibility in image search results.

Implementing Schema Markup and Structured Data

Schema markup and structured data are code snippets that you can add to your site to help search engines better understand your content. This can improve your site’s visibility in rich snippets and other enhanced search results. Squarespace automatically adds some structured data to your site, such as your site name and logo. However, you can also add custom schema markup to your pages using Squarespace’s code injection feature. To do this, go to the Advanced tab in your page settings and paste your schema markup code into the Page Header Code Injection field. You can use tools like Google’s Structured Data Markup Helper to generate your schema markup code. An XML sitemap is a file that lists all the pages on your site and helps search engines crawl and index your content. Squarespace automatically generates an XML sitemap for your site, which you can find at You can submit your sitemap to search engines like Google and Bing to help them discover and index your pages more quickly. Just go to your search engine’s webmaster tools and enter your sitemap URL.

Using Squarespace’s SEO Tools

In addition to the built-in SEO features mentioned above, Squarespace also offers some handy SEO tools that can help you optimize your site. Here are a few of the most useful ones:

  • SEO Checklist: This tool provides a list of SEO best practices and checks your site against them to identify areas for improvement.
  • Google Search Keywords: This tool shows you the search terms that people are using to find your site on Google.
  • Squarespace Analytics: This built-in analytics tool provides insights into your site’s traffic, including pageviews, unique visitors, and top referrers.

So, if you dive into these handy tools and stick to the best SEO practices, boosting your Squarespace site’s search engine ranking and pulling in more visitors naturally becomes a whole lot easier.

Comparing Squarespace SEO to Other Website Builders

When it comes to SEO, how does Squarespace stack up against other popular website builders like WordPress, Wix, and Shopify? Let’s take a closer look.

Squarespace vs WordPress for SEO

WordPress is known for its flexibility and extensive library of SEO plugins, which can give you more control over your site’s optimization. However, this flexibility can also make WordPress more complex and time-consuming to use than Squarespace. Squarespace, on the other hand, offers a more user-friendly interface and built-in SEO features that are easy to use. While it may not have as many advanced SEO options as WordPress, it can still be a good choice for beginners or those who want a simpler, more streamlined approach to SEO. Like Squarespace, Wix offers a user-friendly drag-and-drop interface and built-in SEO features. However, Wix’s SEO options are generally considered to be more limited than Squarespace’s. For example, Wix doesn’t allow you to customize your URL slugs or add custom schema markup to your pages. On top of that, it’s running into a few snags with technical SEO because it creates duplicate versions of the same page and relies on hash URLs, which aren’t exactly search engine favorites. Squarespace, on the other hand, gives you more control over your URL slugs and allows you to add custom schema markup using code injection. It also has a cleaner, more search-engine-friendly URL structure than Wix.

Squarespace vs Shopify for SEO

Shopify is a popular e-commerce platform that offers built-in SEO features and a range of SEO apps and plugins. Like Squarespace, it allows you to customize your meta titles and descriptions, URL slugs, and image alt text. However, Shopify is primarily designed for online stores, while Squarespace is a more general-purpose website builder. If you’re running an e-commerce site, Shopify may be a better choice than Squarespace due to its specialized features and integrations. That being said, Squarespace does offer e-commerce functionality through its Online Stores plans. And with its user-friendly interface and built-in SEO features, it can still be a good choice for smaller online stores or those just starting out with e-commerce. So, when it boils down to picking the top website builder for SEO, what works best is really up to you and what you’re looking for. While Squarespace may not have as many advanced SEO options as some other platforms, its user-friendly interface and built-in features make it a solid choice for many website owners.

Improving Your Squarespace Site’s SEO

So you’ve got a shiny new Squarespace site, but now you’re wondering – how do I get this bad boy to rank on Google?

Don’t sweat it, my friend. With a little SEO know-how and some elbow grease, you can get your Squarespace site climbing those search engine rankings in no time.

Conducting Keyword Research for Your Squarespace Site

First things first – you gotta know what keywords to target. This is where keyword research comes in.

Use tools like Google Keyword Planner or SEMrush to find relevant keywords that your target audience is searching for. Look for keywords with decent search volume but lower competition.

Once you’ve got your keyword list, sprinkle those bad boys throughout your site’s content, meta tags, and URLs. But don’t overdo it – keyword stuffing is a big no-no.

Optimizing Your Squarespace Site’s Content

Next up, let’s talk content. High-quality, relevant content is key for SEO.

Make sure your site’s pages and blog posts are well-written, informative, and engaging. Use your target keywords naturally throughout your content.

And don’t forget about formatting – use headings, subheadings, bullet points, and images to break up your text and make it more readable.

Improving User Experience and Navigation

User experience is a big deal for SEO. If your site is hard to navigate or slow to load, visitors will bounce faster than a kangaroo on a trampoline.

Make sure your site has a clear, logical structure and easy-to-use navigation menu. Use descriptive, keyword-rich URLs for your pages and blog posts.

And for the love of all that is holy, make sure your site is mobile-friendly. With more and more people browsing on their phones, a mobile-optimized site is a must.

Leveraging Social Media for SEO

Social media may not directly impact SEO, but it can still help drive traffic and engagement to your site.

Share your site’s content on social media platforms like Facebook, Twitter, and Instagram. Encourage your followers to share and link to your content.

Building a strong social media presence can also help establish your brand as an authority in your niche, which can indirectly benefit your SEO.

Overcoming Squarespace SEO Challenges

Alright, let’s address the elephant in the room – Squarespace does have some limitations when it comes to SEO.

But fear not, my intrepid website owner. With a little creativity and some workarounds, you can still optimize your Squarespace site for search engines.

Addressing Squarespace’s Lack of Advanced SEO Features

One of the biggest gripes with Squarespace is its lack of advanced SEO features compared to platforms like WordPress.

But that doesn’t mean you’re totally out of luck. Squarespace does offer basic SEO features like customizable meta tags, sitemaps, and SSL certificates.

And with a little coding know-how, you can use Squarespace’s Code Injection feature to add custom meta tags and Schema markup to your site.

Overcoming Limitations in Customizing Meta Tags

Another common complaint is Squarespace’s limitations in customizing meta tags for individual pages and blog posts.

While you can’t fully customize meta tags for every single page, you can still optimize your site’s overall meta tags in the SEO settings.

Make sure to include your target keywords in your site’s title tag and meta description. And use Squarespace’s page-specific SEO settings to customize meta tags for your most important pages.

Improving Site Speed and Performance

Site speed is a key factor for SEO, and Squarespace sites can sometimes be a bit sluggish.

To improve your site’s speed, make sure to optimize your images before uploading them. Use Squarespace’s built-in image compression and lazy loading features.

You can also use tools like Google PageSpeed Insights to identify other performance issues and get suggestions for fixing them.

And if all else fails, consider upgrading to a higher-tier Squarespace plan or using a third-party CDN to boost your site’s speed.

So there you have it, folks – a crash course in Squarespace SEO. It may take a bit more work than other platforms, but with the right strategies and a little perseverance, you can get your Squarespace site ranking with the best of ’em.

FAQs in Relation to Is Squarespace Bad for SEO

Is Squarespace SEO good or bad?

Squarespace’s SEO is solid for most. It handles the basics well, making it a decent choice for getting noticed.

Is SEO better on WordPress or Squarespace?

WordPress takes the lead with more flexibility and advanced tools. But, Squarespace holds its ground for simplicity and ease.

Is Squarespace 7.1 better for SEO?

Yes, Squarespace 7.1 brings improved features like faster loading times which can positively impact your site’s search rankings.

How do I optimize SEO on Squarespace?

Dig into keyword research, nail your meta tags, speed up your site, and always keep content fresh and relevant.


So here we are at the end of our journey through the maze that is “is squarespace bad for seo”. It turns out that while no platform offers perfection straight out of the box – not even close – there lies significant power within our grasp when we tweak and tailor these tools effectively. Like smart assistants silently revolutionizing daily tasks without fanfare or frights, so too does Squarespace hold untapped potentials beneath its polished surface; potentials waiting patiently for those willing to dive deeper than most dare to tread.

Inbound marketing has taught me over eleven transformative years that true freedom isn’t just about automating traffic streams but nurturing spaces where people eagerly return because they love what they find—spaces you’ve lovingly crafted on platforms perhaps as misunderstood as AI itself once was. And maybe now’s our moment – yes yours and mine – to redefine success by rewriting old narratives together.